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Rolls out short film with stylist and a special message.
October 13, 2011
By: TOM BRANNA
Editor
In a nod to the power of social media, MAC is wrapping up its latest Viva Glam awareness campaign with a special event by spokesperson Lady Gaga. Along with her stylist Nicola Formichetti, the pop star rolled out a short film on www.vivaglam.com and on the brand’s Facebook page. In the piece, participants contributed self-portraits, shared information about HIV/AIDS and encouraged friends to “live with passion and love with protection” across their personal social networks, according to the...
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